Assim como para construir uma casa, organizar uma festa, viajar para o campo ou para o litoral é necessário fazer um cuidadoso planejamento do negócio. Ou seja, a casa, a festa e a viagem não vão se realizar apenas pelo desejo, mesmo que seja um bem ardoroso. Ideias assim nascem, porém, para que elas se tornem realidade, é preciso construí-las passo a passo.
Para que uma viagem aconteça, é necessário escolher o local a ser visitado, decidir o tempo da viagem, quanto dinheiro levar, comprar passagens, reservar hotel, arrumar as malas, entre tantas outras coisas. Se, para uma simples viagem, precisamos fazer tudo isso, imagine quando queremos abrir um negócio. E empreender, muitas vezes, é uma viagem para um lugar desconhecido.
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