There are so many ways to buy media and measure its effectiveness. Are you stuck on how to successfully create media campaigns? Are you looking to understand the value and transaction of media? Is your head spinning from all the formulas used to evaluate media performance?
Dive into the nitty-gritty of how to measure, optimize and quantify your media results across all channels, whether it be TV, Print, Radio, OOH, or Digital. Lead by industry veterans Linda Fernandez and Anna Locke, this course will boost your confidence and give you the tools necessary to maximize ROI.