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Conteúdo programático do Curso de Marketing e Gestão Empresarial:
Definição de Marketing
Conceitos sobre Marketing que você Precisa Conhecer
O que não é Marketing
Variáveis Mercadológicas
O Marketing Mix
Marketing x Vendas
Plano Estratégico de Marketing
Definição do Posicionamento de Mercado
Planejamento do Marketing Mix
Plano de Ação
Tendências de Mercado
Cadeia de Impacto
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