MARKETING CONCEPTS AND STRATEGIES COURSE

E-book marketing course for those who do not know the subject or want to expand their knowledge in the area.

Containing nineteen lessons ranging from the history of marketing to its practical uses.

Concept and history of Marketing

The Marketing cycle in story

Orientation, environment and Marketing Strategies

Corporate Marketing and your environment

Marketing and the consumer

New directions of marketing

Trade Marketing

Buzz marketing / marketing viral or guerrilla

Rule of the elect

Benchmarking

Advertising and marketing in Marketing

Marketing and products

Planning and development of products

Development of new products and risks

New products concept

Business plan

Market test

Sales Techniques

The psychological types of Customers