No matter what kind of business you have, one thing is sure — you also have a brand.
According to Seth Godin, a brand “is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
In other words, branding is establishing a brand in consumers’ minds to differentiate it from other businesses in the same industry.
Typically, it entails creating a visual identity consisting of a logo, name of the brand, page layout, color palette, typography, voice, and imagery. Branding also covers brand positioning and rebranding strategies which outline the mission, vision, values, and a unique selling point for any given business, all composed neatly in a brand style guide or a set of brand guidelines.
Once brands have been established, it’s not uncommon for businesses to go through a rebranding process after a while. But what is rebranding, really?
To learn what rebranding is, what the different types of rebranding are, and how a rebrand differs from a redesign, keep reading. We’ll also show you how to rebrand and redesign your website with Elementor.