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IF YOU WERE A BRAND takes you through the process of creating a brand right from the beginning and is full of hot tips and things to keep in mind.
Some of the things that this book will teach you include:
What exactly a personal brand is and why it is so important
How to understand yourself to better create a brand
Information on what to look for when defining your target audience
Deciding what you have to offer your audience
Methods to help your audience trust you
Why you need to be authentic
The keys to consistent branding
Information on the benefits of different platforms
The top secrets to deciding which media will be right for you
The kinds of content strategies you should aim for
How to get your audience to believe you are an authoritative voice and expert in your industry
The smallest details that often get overlooked that will make you seem unprofessional
Helpful reminders to ensure that you are reaching your target audience
And so much more!
“This product does not guarantee results. Any reference to the performance of a strategy should not be interpreted as a guarantee of results ”