For centuries, success in commerce was defined by a simple formula. Secure a profitable spot for your cart. Shout louder than your competitor to attract more foot traffic. Operate at a lower cost to pocket more profits.
In the 21st century, it’s not that simple.
Large, vocal brands often fail to connect with modern consumers. The physical location can be more of a nuisance than a convenience. And a small store can be operated with a lean budget and no inventory at all.
So if you plan to create an online store, you have plenty of headroom in 2022.