Google Ads Mastery

Get Google AdWords Mastery - a Home Study Video course that will cover all the aspects of Google AdWords. You can access the videos instantly after payment.

Lesson 1 – Introduction to Search Engine Marketing and PPC

In this lesson we will learn about how search engines have evolved over time and how PPC ads were born. Search engine marketing is very different from other types of advertising and has unique advantages. This lesson lays the foundation for search engine marketing.

Lesson 2 – Introduction to Google AdWords

In this lesson you will get an overview of the AdWords tool. We will discuss about the power of PPC ads and why Adwords dominates the market. This lesson gives you the right mindset to become an AdWords Expert. We will also learn about how an Adwords account is structured.

Lesson 3 – Keyword Research

Finding what people search on the search engines is one of the most important aspects of search engine marketing. Keyword research also helps in search engine optimization. In this lesson we will learn about the mindset behind keyword research and also the different tools and methods you can use to do keyword research.

Lesson 4 – AdWords Keyword Types

AdWords has 4 different types of keywords namely: Broad match keywords, phrase match keywords, exact match keywords and broad match modifiers. We will learn about these keyword types and understand how it affects the campaign performance.

Lesson 5 – Campaigns & Creating Your First Campaign

In this lesson we will learn how to create an Adwords campaign. I will take you through the process step by step and show you the different steps involved in creating the campaign. We will discuss about different types of AdWords campaigns including display campaigns, bidding strategies, targeting options, daily budget and ad copy writing.

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