Facebook Nation : The Unofficial Guide to Marketing in Facebook

An estimated 50 percent of active Facebook users take the time to log into Facebook each and every day. That’s some 200 million people coming to this site daily.

The amount of time people spend on Facebook means there is an advertising goldmine waiting for you. Just think of all the new people you could expose your brand to with very little effort.

Facebook isn’t a site that people login to and leave right away. As of July 2011 an estimated 700 billion minutes are spent by users on the site each and every month.