Através dos dez princípios de economia, são apontados os caminhos pelos quais a ciência econômica pode, de forma simples e prática, fornecer elementos para que o indivíduo seja mais proativo, assertivo, evite a procrastinação de seus objetivos e projetos, aprenda a olhar para o mercado pelo prisma da economia, esteja mais alerta as oportunidades e ameaças que estejam em pontos cegos dentro do mercado, além de desenvolver capacidade crítica quanto à política, e desenvolver uma visão holística da economia.
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