El STRATEGOS y 23 Principios Estratégicos para la lucha en el Mercado
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Los Principios Estratégicos constituyen la sabiduría milenaria del hombre en su interacción con los conflictos. La Estrategia se nutre de estos Principios para activarse en la prosecución de los objetivos que la Organización ha dispuesto. En el mundo de los Negocios la Competencia es el factor principal del Conflicto en el que la Organización propia debe prevalecer. Los Principios Estratégicos ayudan a cumplir ésa tarea. El STRATEGOS es el Profesional de la Estrategia, responsable de concebir e implementar las acciones que lleven a los objetivos del Negocio. Los Principios Estratégicos forman parte del entramado mental del STRATEGOS para vencer en la inevitable lucha que se produce en el Mercado. Este libro contiene un acercamiento revelador a los conceptos de Estrategia, Negocio y Competencia, desvirtuando muchos criterios establecidos previamente, incluso por parte de autores clásicos que han gobernado la materia durante décadas.
Advantages
Este libro le ayudará a entender con precisión:
- La definición, el significado y la importancia vital que tiene la Estrategia para enfrentar la Competencia en el Mercado.
- El concepto de lo que es Negocio y su relación esencial con las funciones de Producción y Ventas.
- Quién es el Strategos, o aquel que debe llamarse con propiedad el Profesional de la Estrategia.
- Qué son y que utilidad tienen los Principios Estratégicos, ésa sabiduría milenaria que resume la experiencia de miles de Strategos interactuando con el Conflicto a lo largo de la historia.
El libro expone 23 de éstos Principios Estratégicos, los más relevantes y conocidos. Su entendimiento conduce al ejercicio de la Estrategia en otro nivel, aquel que es preciso para prevalecer en los exigentes mercados actuales.
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