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El STRATEGOS y 23 Principios Estratégicos para la lucha en el Mercado
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Este libro le ayudará a entender con precisión:
- La definición, el significado y la importancia vital que tiene la Estrategia para enfrentar la Competencia en el Mercado.
- El concepto de lo que es Negocio y su relación esencial con las funciones de Producción y Ventas.
- Quién es el Strategos, o aquel que debe llamarse con propiedad el Profesional de la Estrategia.
- Qué son y que utilidad tienen los Principios Estratégicos, ésa sabiduría milenaria que resume la experiencia de miles de Strategos interactuando con el Conflicto a lo largo de la historia.
El libro expone 23 de éstos Principios Estratégicos, los más relevantes y conocidos. Su entendimiento conduce al ejercicio de la Estrategia en otro nivel, aquel que es preciso para prevalecer en los exigentes mercados actuales.
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