Este E-book e versão EAD contem detalhes práticos de como desenvolver um Plano de Marketing completo e, as Técnicas e Arte de Vendas utilizadas pelo autor em sua bem-sucedida carreira profissional e, as observações atentas sobre as mudanças introduzidas no mundo dos negócios pela Tecnologia da Informação, da qual fui protagonista.
Definições Estratégicas, Posicionamento da Empresa, ciclo de vida, preços e, condições de pagamento de Produtos e Serviços, Mercado Alvo, Competitividade e, Estratégias.
Um curso detalhado de Vendas, cobrindo organização e operação, territórios, qualificações comportamentais do vendedor, Técnicas e Arte de Vendas, Pós-Venda e, controle das atividades de Vendas e Clientes (CRM), com inúmeros exemplos práticos.
Definições Estratégicas, Marketing e Ferramentas de Marketing Digital, Marketing de Conteúdo, Marketing Viral,
Sistemas de Vendas E-commerce
Pós-Venda.- Marketing Digital
Estudo fundamentado na prática do autor em sua vasta carreira multidisciplinar de sucesso na Burroughs / Unisys, ocupando diversas Diretorias nas áreas de marketing e vendas.
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