Esse cenário promissor, além de atrair o interesse de torrefadoras e de redes de cafeterias internacionais, está exigindo um reposicionamento técnico e mercadológico dos próprios empresários brasileiros que já trabalham com café, além de maior conhecimento do negócio por parte dos novos empreendedores interessados em investir no setor.
Com nosso curso você vai aprender sobre:
Conhecimento das qualidades do café, definição do público-alvo; formulação da proposta de valor para o produto; marketing desse segmento; plano de negócios para o sucesso da operação; treinamento das equipes de atendimento; capacitação para a preparação do cafe e as formas de atuação no mercado.
Agrônomos, Produtores de Café, Apreciadores de Cafés e Empreendedores da Área.
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