O aluno terá um entendimento sobre a Comunicação com os colaboradores, um conhecimento de como as estratégias de endomarketing, propagadas pelas ferramentas de Comunicação Interna, engajam os colaboradores, tornando-os promotores espontâneos da marca e que se preocupam em oferecer a melhor experiência ao cliente. Vai saber aplicar os conceitos, apresentados no curso, em seu dia a dia, aprendendo a identificar as melhores estratégias para alinhar propósito e cultura organizacional e como aplicá-las. O aluno compreenderá que há uma diferença entre produzir informação para os colaboradores e conversar com eles.
Em resumo, o aluno estará apto a entender como o consumo da Comunicação Interna pelos colaboradores de uma empresa pode ter um impacto significativo nos resultados da empresa, e como estimular que isso aconteça.
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