Os conhecimentos de Neuromarketing trouxe entre outros conceitos a
noção de as três mentes do marketing: a mente logica, a mente emotiva e a mente dos instintos. os arquétipos da personalidade humana ( personas e tipos psicológicos ) atua nas emoções, os gatilhos mentais nos instintos e a Copywarting na parte racional. Este é um livro completo para você aprender a segmentar o seu publico alvo e começar a vender: veja 1 OS FUNDAMENTOS DO NEUROMARKETING 6
1.1 AS TRÊS MENTES DO NEUROMARKETING 9
1.1.1 A MENTE RACIONAL E A LINGUAGEM DAS PALAVRAS 11
1.1.2 A MENTE EMOTIVA E OS ARQUÉTIPOS 16
1.1.3 A MENTE INSTINTIVA E OS GATILHOS EMOCIONAIS 20
1.2 A LÓGICA DO CONSUMO: AS NECESSIDADES HUMANAS 23
1.2.1 OS ARQUÉTIPOS E AS NECESSIDADES HUMANAS 24
2 OS ARQUÉTIPOS NO MARKETING 27
2.1 ARQUÉTIPOS: PERSONAS E PÚBLICO-ALVO 28
2.2 O USO DAS PERSONAS NOS COMERCIAIS 33
2.3 O USO DE ARQUÉTIPOS NA CRIAÇÃO DE LOGOMARCAS 42
2.4 ARQUÉTIPOS VISUAIS, SONOROS E AUDITIVOS 45
2.5 ARQUÉTIPOS: TIPOS PSICOLÓGICOS E PÚBLICO ALVO 47
2.6 APLICAÇÕES PRÁTICAS 50
3 MARKETING E VENDAS 53
3.1 O MARKETING TRADICIONAL 56
3.1.1 AS ESTRATÉGIAS DE MARKETING TRADICIONAL 59
3.2 O MARKETING DIGITAL 65
3.2.1 ESTRATÉGIAS DE MARKETING DIGITAL 67
3.3 PÁGINA DE VENDAS 73
3.4 FÚNIL DE VENDAS 76
Somente neste livro você têm o guia de todas as Personas do marketing para segmentar o seu publico alvo.
Marketing Digital e Persona
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It means that the product Arquétipos e Neuromarketing para Vendas will be delivered 100% digitally. It may be an online course, an eBook, a series of video lessons, and so on. This content will be accessed or downloaded through a computer, mobile phone, tablet, or any other digital device. When you buy a digital product, you get a link via email with all the information to access the product.
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