Altos e Baixos - a trajetória do Jornal dos Sports
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Para traçar a história do Jornal dos Sports e sua relevância no mundo esportivo, o livro “Altos e Baixos – a trajetória do Jornal dos Sports”, de Carlos Oliveira, é agora lançado pela editora Via Escrita. Com suas implementações, a publicação teve enorme importância no cenário jornalístico.
A cultura esportiva começou a ser formada, as rivalidades afloradas e o público passou a ler cada vez mais sobre esporte. O futebol brasileiro e, em especial, o carioca se fortaleceram, atraíram mais torcedores e os transformaram em apaixonados, ávidos por notícias do clube de coração.
A obra está dividida em três partes, que procuram não apenas falar do Jornal dos Sports, mas do momento social e político que reinava no Brasil na época do surgimento do jornal, além do nascimento e da evolução da imprensa esportiva.
Advantages
Primeira obra a descrever a trajetória do Jornal dos Sports, mostrando de maneira clara que a publicação e Mario Filho souberam aproveitar, da melhor forma possível, as fórmulas já testadas em publicações de menor expressão. É inegável o pioneirismo e a importância de ambos, por conseguirem utilizar, por décadas, esse modo de representação jornalística esportiva, com grandes antagonismos sociais.
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