Baseando-se em 18 anos de Trabalho em Academias,
o Administrador e Prof. de Ed. Física, Jurandir Araguaia,
nos apresenta esse livro que foi adotado em diversas
Universidades e Cursos.
Alguns tópicos da Obra:
I) Processos de Persuasão de Alunos (Entenda como
as pessoas pensam e monte estratégias específicas de Marketing).
II) Estratégias de Marketing e de Organização de Academias.
- Desenvolvendo Oportunidades;
III) Estratégias de Divulgação.
- Como obter vantagem competitiva de Longo Prazo;
- Trançando um Plano de Ação;
IV) Tendências e Paradoxos:
Como sobreviver em um ambiente claramente competitivo é um dos
principais pontos do livro demonstrando como obter proveito das
diversas nuances do comportamento humano sem desprezar as
tendências mercadológicas em constante mutação.
Um livro indispensável não só para academias,
mas para qualquer empresa do Ramo de Prestação de Serviços!
Ebook em PDF com 279 páginas (21x14cm).
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