Thank you for using Hotmart services!
Hotmart provides a space for those who want to create or promote a digital product simply and practically, helping people to live their passions and teach what they know to the world. These Terms govern the use of the Hotmart Platform and all of its features, applications, services, technologies, and software provided by Hotmart, except when we expressly clarify that other terms (and not these) apply.
To make these Terms easier to read, we’ve provided a , which lists the meaning of the expressions that start with capital letters in these Terms or in other Hotmart Policies. In particular, we treat both the website and its subdomains indistinctly as Hotmart Platform or only Platform, as well as any other websites, interfaces, or applications in which Hotmart makes its resources available. The services related to the resources made available by Hotmart are collectively referred to as Services.
By accessing or using the Platform, you agree to be bound by these Terms and abide by their rules. You should read these Terms carefully, because they contain important information about your rights and obligations regarding the access or use of Hotmart's features or Services.
A. These Terms regulate the access or use of the Platform’s features for transactions performed in Reals (BRL) currency between Users who, when registering on the Platform, declare to reside in Brazil. For other cases, the conditions of apply.
B. The company you register with to use the Platform may vary according to your country of residence. By accepting these Terms and using the Platform under the conditions described in the previous paragraph, the company you are registering with is Launch Pad Tecnologia, Serviços e Pagamentos Ltda., a private legal entity, under the CNPJ/ME under No. 13.427.325/0001-05, and headquartered in Belo Horizonte, State of Minas Gerais, on Avenida Assis Chateaubriand, no. 499, Bairro Floresta, CEP 30.150-101, which acts as a business intermediary. This company may be called Hotmart BR or simply Hotmart throughout these Terms.
D. These Terms constitute a binding contract between you, as the User, and Hotmart, and govern the access and use of: (a) website and its subdomains; (b) any other websites, interfaces or applications in which Hotmart makes its resources available, including our mobile, tablet or other electronic device applications; and (c) all services related to the resources made available by Hotmart.
F. After you accept these Terms, Hotmart automatically grants you a non-exclusive license to use the Platform. The features contained on the Hotmart Platform are licensed as is. They may be modified, replaced or removed from the Platform by Hotmart at any time without prior notice.
G. Respect for the conditions of these Terms is essential for the legitimate use of the resources available on the Platform. If you use the Platform in a way that is incompatible with these Terms, Hotmart may apply different measures, at any time, with or without notice. These measures may include, notwithstanding others, (a) the suspension of access to your account, (b) cancellation of your registration, or (c) termination of your license to use the Platform. How these and other measures are applied is detailed throughout these Terms.
H. By accepting these Terms, you authorize Hotmart to report, to the competent authorities, any act related to the access or use of the Platform that Hotmart considers to have indications of irregularities or illegalities. The reported User may not demand that Hotmart pay any kind of indemnity, for property or non-monetary damages, due to such reporting.
I. In compliance with guidelines issued by international agencies, such as the United States Office of Foreign Assets Control, the United Kingdom Sanctions List, or the United Nations Security Council Sanctions List, Hotmart does not deal or operate with Users located in certain countries or regions, in compliance with global standards and acceptable practices aimed at the prevention of money laundering, fraudulent acts and the financing of illicit activities.
K. All payment-processing services related to your use of the Platform, or performed through the Platform, are provided to you as established in the Payment Policy.
L. When using Hotmart Services regarding any Product, you are responsible for identifying, understanding and complying with all applicable laws, rules and regulations. This may include, among others, civil, intellectual property, privacy, and personal data use norms, and those norms regarding your Product’s advertising and sale to Buyers. Applicable rules may also require regulatory measures, such as obtaining licenses, permits or authorizations from public agencies, in addition to registration in professional registries, and compliance with regulations issued by them. Rules on taxes or accounting may also apply. If there are questions about how local laws apply to your business on the Platform or your relationship with Hotmart, talk to your attorney or accountant.
M. Hotmart reserves the right to modify these Terms at any time. If these Terms are changed, Hotmart will publish the revised Terms on the Platform, and will inform the date of the last update at the beginning ("version updated on"). We will also send you, by email, a notification of the changes before their effective date. If you disagree with the new version of the Terms, you may terminate this Agreement with immediate effect. If you do not terminate your Agreement before the new version’s effective date, your continued access or use of the Platform will mean that you accept the changes.
N. If Hotmart does not immediately exercise any right that may be granted to it under the law, or these Terms, for any reason, or even if it ceases to exercise any right in a particular case, it does not mean that Hotmart is waiving the exercise of such rights. Hotmart may exercise its rights at any time, at its discretion, and if Hotmart waives the exercise of any of its rights individually, this does not mean that it is waiving the exercise of its rights as a whole.
O. Expressions starting with capital letters in these Terms or Hotmart Policies have their own meaning, as detailed in the Glossary provided on this . To understand the content of these Hotmart Terms and Policies in detail, we recommend that you consult the meaning of these expressions in the Glossary.
P. The use of examples in these Terms, as well as the use of words such as “also”, "including" and other similar terms, cannot be interpreted in such a way as to limit the scope of the rules that use them and always have an exemplary and therefore non-exhaustive function.
Q. The official language of these Terms is Brazilian Portuguese. Any version of these Terms in another language has been translated as a courtesy. In case of conflict, the Portuguese version shall prevail for contracts with Hotmart BR.
R. If Hotmart does not immediately exercise any right that may be granted to it under the law, or these Terms, for any reason, or even if it ceases to exercise any right in a particular case, it does not mean that Hotmart is waiving the exercise of such rights. Hotmart may exercise its rights at any time, at its discretion, and if Hotmart waives the exercise of any of its rights individually, this does not mean that it is waiving the exercise of its rights as a whole.
S. Expressions starting with capital letters in these Terms or Hotmart Policies, have their own meaning, as detailed in the Glossary provided on this link. To understand the content of these Hotmart Terms and Policies in detail, we recommend that you consult the meaning of these expressions in the Glossary.
T. The use of examples in these Terms, as well as the use of expressions such as “also”, "including" and other similar terms, cannot be interpreted in such a way as to limit the scope of the rules that use them, and always have an exemplary and therefore non-exhaustive function.
U. The official language of these Terms is Brazilian Portuguese. Any version of these Terms in another language is translated as a courtesy. In case of conflict, the Portuguese version shall prevail for contracts with Hotmart BR.
1.1. Scope of Hotmart Services: The Hotmart Platform provides a set of online features that allow its Users to view, create, promote or sell products that offer content in various digital formats (video, audio, text, software, etc.). When Users make a transaction regarding a Product through the Platform, they sign a contract directly with each other. Hotmart is not, and does not, become a party, intervenor, or guarantor of any relationship between Users. Hotmart does not act as any User’s agent or distributor.
1.2. Relationship between Users and Hotmart: When using the Platform as a Producer, Affiliate, or Buyer, you are hiring Hotmart brokerage services, and you do not become a Hotmart employee, collaborator, representative, agent, partner or associate. You may not present yourself as having such links with Hotmart (for example, you may not describe yourself on social media as a "Hotmart salesperson" or "Hotmart agent"). You must act exclusively on your own behalf and for your own benefit, and you may not act on behalf or for the benefit of Hotmart. You are free to act and have the discretion to promote and sell the Products of which you are the Producer or Affiliate, respecting the legal rules, the rules of these Terms, and Hotmart's Responsible Use Policy, as well as to conduct your business activities and establish your working relationships as you see fit.
1.3. Product ownership: The condition of owner and supplier of the features provided by the Platform does not mean that Hotmart creates, develops, controls, endorses or supplies any Product. Producers are fully responsible for their products’ content and information, including their offer and use rules. Hotmart is not responsible for any disputes or damages of any nature that may arise from the relationship between its Users, or from them with Third Parties. In particular, Hotmart is not responsible for any claim you may have for relying on information provided by a Producer, an Affiliate or conveyed in a Product.
1.4. No Promise of Performance, Gain, or Results from the Use of the Platform: Hotmart does not promise or guarantee that you will achieve any performance, gain or result from the use of the Platform, or the acquisition of any Product. In addition, no Producer or Affiliate can promise any performance, gain or result of any nature, whether resulting from the use of the Platform, your condition as a User, or the use or sale of the Products. Thus, for example, no Producer or Affiliate may promise that the use of the Platform provides extra income to Users, nor announce that the use of a Product guarantees benefits to the Buyer’s health.
1.5. Product Compliance with Hotmart Policies: Hotmart provides a space and resources for those who wish to create, promote or sell Products simply and practically, helping people make a living from their passions and teach what they know to the world. Therefore, any Producer can use the Platform to create, advertise or sell their Products. In line with the applicable legislation, Hotmart is not obliged to take prior control of the content (editorial or any other nature) of the products or curate any type of Products. Hotmart also is not obliged to make prior control of its User base.
1.6. Verification processes conducted by Hotmart: Hotmart takes the integrity of the community using the Platform very seriously, and therefore, reserves the right to perform verifications before or after the registration of Users, the offer of a Product, or the insertion of any content on the Platform, as well as the right to require additional information or even changes to Products registered on the Platform. Any references to a User or Product under "analysis" (or similar language) only indicate that the User or Product is undergoing a registration verification process and nothing more. None of these descriptions represent an endorsement, certification, or guarantee by Hotmart regarding the Product’s quality. Nor do these descriptions represent any proof that the User or Product complies with applicable law, these Terms or the Hotmart Policies. We remind you that Users, and not Hotmart, are responsible for complying with all the rules applicable to the registered Products and their sale.
1.7. Marketplace and Advertising through Third-party Services: To expand the exposure of Products, Hotmart can include them in its marketplace on the Platform, according to criteria established by Hotmart itself. Hotmart may also mention or promote the Products in its communications, either internal or external, as well as other websites, applications, online and offline advertising, including through Third-party Services. If any of these occur, Hotmart preserves its independence regarding the Products and the Producers, and this advertising does not mean that Hotmart endorses or agrees with the content of the Products. In addition, the Producers who have their Products advertised, are not entitled to any benefit, compensation or indemnity for such advertising.
1.8. Access to the Internet and the Platform: Due to the Internet’s nature, Hotmart cannot guarantee that the Platform will be available and accessible uninterruptedly. Moreover, Hotmart may restrict the availability of the Platform or certain areas or features related to it, if necessary, considering the capacity limits, the security or integrity of its servers, and carrying out the maintenance or improvement of its services. Hotmart cannot be held responsible by the User or by any third party due to the impediment or changes in the form of access to the Platform and Services. Hotmart may improve and change the Platform at any time, either to modify, replace or remove existing Services, or to add new Services.
1.9. Third-party Services: The Platform may contain links to Third-party websites or features. These Third-party Services are not part of the scope of Hotmart Services and are not part of the Platform. Therefore, they are subject to different terms and conditions, including with regard to privacy practices. Hotmart is not responsible for the availability or accuracy of Third-party Services, nor for their content, products or services available in these Third-party Services. Links to such Third-party Services do not represent Hotmart’s endorsement or agreement with them.
1.10. Customer Service and Dispute Resolution among Users: Hotmart has User support mechanisms to facilitate the solution of problems related to Hotmart Services. Hotmart also has mechanisms to facilitate communication to solve problems and possible conflicts between you and another User, acting as a channel for dialogue in search of a consensual solution between Users. Hotmart does not provide customer service to solve problems related to the Products, which is the full responsibility of their Producers
2.1. Producer, Employee or Affiliate eligibility: To register an account on the Platform as a Producer, Employee or Affiliate, you must be at least 18 years old, or emancipated, in accordance with the applicable law. By accepting these Terms, you declare to be fully capable to perform all acts of civil life. If you register with Hotmart on behalf of a legal entity, you declare that you have such powers and all necessary authorizations to bind it regularly, including to grant Hotmart all permissions and licenses referred to in these Terms or in the Hotmart Policies.
2.2. Buyer eligibility: The minimum age for Buyers to register on the Platform is 13 years old. Teenagers between 13 and 18 years of age must be regularly authorized by their parents or guardians to do so. Registration on the Platform and acceptance of these Terms assumes that such authorization has been granted. Hotmart must cancel the registration of Users under the age of 18 if requested by their parents or guardians, but this does not entitle them to any compensation or refund regarding the Products purchased by the minor while their registration was valid.
2.3. Restricted Users: Hotmart may refuse or cancel a User's registration if it becomes aware, by itself or through a substantiated complaint by a third party, of the existence of a conviction, through a final sentence, for (a) heinous crimes, or similar to heinous crimes; (b) involvement in criminal organizations, money laundering, terrorism or international human trafficking; or (c) crimes committed by electronic means or cyber mechanisms.
2.4. Suspension or Termination of your Account: If Hotmart limits your access or use of the Platform, suspends your account or terminates this Contract; you may not register a new account on the Platform or access or use the Platform through the account of another User.
2.5. Registration: To use the Platform, you are required to properly fill in, with the correct information, all the information requested by Hotmart on the registration page. Hotmart may use any legally admitted means to identify you and require from you, at any time, additional information to complement information already provided. If you submit untrue, incorrect or incomplete information, your Platform registration may be suspended or canceled. Hotmart may refuse your registration or cancel it if it understands that there are indications that you are using, or tend to use, the Platform in disagreement with these Terms.
2.6. Accuracy and Veracity of Information: You are solely responsible for registering true, accurate, and up-to-date information, and are responsible for the consequences of untrue, incomplete or incorrect data or information that you provide during or after registration. Always check the information provided to the Platform before completing your registration.
2.7. Access Password and Account Activities: You are solely responsible for your username, your password, and any activity conducted through your Platform account. Hotmart is not responsible for any property or non-monetary damages, resulting from the misuse of your account by third parties. It is essential that you maintain your credentials’ confidentiality and security to access your Hotmart account, which are personal and non-transferable. Do not disclose, or in any way share, these credentials to third parties. No employee, collaborator, representative, agent or any person, directly or indirectly connected to Hotmart, is authorized to request you to share your access password. You should also not share your access credentials with Producers or Affiliates, because the activities these Users perform are not dependent on the sharing of this type of information. You must notify Hotmart immediately if you become aware or suspect that your access credentials have been lost, stolen, misappropriated by a third party, had their confidentiality compromised, or have been used in any way without your authorization.
2.8. Banking Information: After making their first sale, Producers and Affiliates must provide their banking information, indicating the bank account in their name and at the same bank address in which they are registered, to receive the money from transactions made through the Platform. The registration or transfer of amounts owed to Producers or Affiliates to third-party bank accounts is not allowed under any circumstances, and under no pretext. Registering or transferring amounts to a bank account of the same ownership but located outside the Producer or Affiliate’s country of residence is also prohibited.
3.1. General Obligations of the Platform Users: You must access the Platform or use the Hotmart Services only for lawful purposes. You must preserve Hotmart's reputation and avoid any practices, carried out by you (or by third parties related to you) that may, directly or indirectly, discredit Hotmart, its Services, its employees, collaborators, representatives, agents or partners.
3.2. Hotmart's Intellectual Property Rights: The information contained on the Platform, as well as the brands, company names, domain names, programs, databases, networks, files, media in general (audio, text, video, etc.) and any other intellectual property related to Hotmart Services, or contained on the Platform, are the exclusive property of Hotmart, or have been regularly assigned or licensed to Hotmart. These elements are protected by international intellectual property laws and treaties. It is prohibited to copy, distribute, use or publish, in whole or in part, any material, any Platform item, or any Product offered on the Platform, without prior written authorization from Hotmart.
3.3. Relationship of Users with each other and with Third parties: You are committed to maintaining a healthy and harmonious relationship with other Users and with third parties , regarding the use of the Platform. You may not harm, slander, insult or defame other Users or third parties, including Hotmart employees, collaborators, representatives, agents, or partners, with whom you have contact. If Hotmart finds that you have harmed, harassed, discriminated against, or in any other way harmed the rights of such persons, Hotmart or other Users, Hotmart may, at its discretion, take measures provided for in these Terms, which may include suspension of your license to use the Platform and the termination of the rendering of Services to you, excluding you from the Platform, in addition to seeking compensation for any property or non-monetary damages, that you cause.
3.4. Indemnification to Hotmart: By accepting these Terms, you accept not to harm Hotmart, and to repair any damage you cause to Hotmart, by action or omission that is attributable to you. This obligation to avoid and repair damages includes property and non-monetary damages, in addition to all expenses incurred by Hotmart as a result of conduct attributable to you, such as expenses with lawsuits and lawyer and expert fees related to Products sold. You also accept not to harm and to repair the damages you cause to Hotmart's partners, its controllers, its controlled or affiliated companies, its directors, managers, employees, agents, representatives, and attorneys.
3.5. Proper Use of Hotmart's Platform and Services: Hotmart offers a safe environment for anyone to create, advertise, sell or buy Products and thus, start their own business and acquire new skills. In this manner, and notwithstanding other rules provided in these Terms or in Hotmart Policies: (a) you may not violate or attempt to violate any Platform security measures, nor take advantage of any inconsistency of Hotmart's systems; (b) you may not change any Product information after Hotmart completes the registration verification process, including its title, description, purchase conditions and content; (c) you may not induce third parties into believing, by your action or omission, inside or outside the Platform, that you are an employee, collaborator, service provider, representative, or that you maintain any other relationship with Hotmart other than as a User; (d) you may not manipulate Product prices; (e) you may not interfere in transactions carried out between other Users; (f) you may not adopt any promotion, gathering of information, or advertising practices that are unwanted, en masse, repetitive, out of context, misleading, inappropriate, slanderous or illegal, to promote any Product registered on the Platform, such as spamming, flooding, adware, malware and other harmful techniques; (g) you may not state or suggest that the Platform is an easy, fast, or effortless means of obtaining revenue without working; (h) you may not purchase any Product with your own Affiliate link; (i) you may not use an Affiliate link from your own Product on your Product page; (j) you may not substitute an Affiliate link from a Product page for your own benefit or that of a third party; (k) you may not use any system to send requests to access and use the Services that exceeds, within a given period of time, what would normally be possible to respond, leading to the impediment of access, deteriorating, or in any way altering, the experience of use of the Platform and its contents; and (i) you accept not to use any automated system, including robots, spiders, scripts or offline readers, that access the Services and use them in a manner contrary to these Terms or current legislation.
4.1. The Platform Features: Hotmart offers a fully integrated platform with solutions to scale any online business, from hosting to digital delivery of the Product, including global and secure payment of transactions between Users. The goal is for Producers to focus on developing quality products and create closer relationships with their Buyers. To do so, in addition to Product creation, advertising, delivery and payment features, Hotmart also provides features that help sales in a simplified manner, and it is up to Producers to choose which ones they want to integrate to their Products.
4.2. Producer Content: By using any Platform feature to create, advertise or sell a Product, the Producer declares to be the exclusive owner of all intellectual property rights relating to the Product and its content, or to be regularly authorized by the holders of such rights to do so. The Producer also guarantees that the Product does not infringe any third party's intellectual property rights, including image or copyright, with the Product being the original work of the Producer, or the Producer having received the relevant licenses or assignments of rights from the owners of the rights to the content comprising the Product. In addition, the Producer shall have all rights to grant Hotmart the licenses necessary for Hotmart to perform its activities related to the use of the Platform in connection with the Product, in the form of these Terms and Hotmart's Policies.
4.3. Exclusivity of the Products created, advertised or sold through the Platform: By using any Platform feature to create, advertise or sell a Product, the Producer declares to have the right to market the Product on an exclusive basis, and assumes the obligation to market it exclusively through the Platform. Therefore, the Producer may not authorize third parties to exploit any Product in competition, nor fail to take measures to prevent third parties from exploiting it in competition with Hotmart.
4.4. Responsible Use of the Platform: The purpose of Hotmart is to enable people to educate themselves easily and thus, develop both in the professional and personal areas. To achieve this goal, Hotmart adopts certain values and principles, which must be observed by all of its Users: respect for others, Users and local laws is one of them, as well as the protection of freedom of expression and the neutrality and isonomy of Internet networks. Therefore, Hotmart does not accept content that violates these guidelines. By accepting these Terms, you accept to respect , which exemplifies, in a non-exhaustive manner, the formats or contents Hotmart does not want on the Platform. In general terms, you may not use the Platform to create, advertise or sell products with the following format or content (a) that violate applicable laws or third parties' rights; (b) that incite violence, hatred, discrimination, or that may cause harm to Users or to Hotmart; (c) that harm Users’ experience on the Platform; or (d) that are in disagreement with Hotmart's business model or contrary to the company's values. See to learn more.
4.5. Content Made Available to Buyers: By purchasing a Product, Buyers are acquiring the right to access its content, under the terms established on the product page. The purchase of the Product does not grant Buyers any intellectual property rights to the Product. Buyers are not authorized to sell or assign the Product, in whole or in part, even if free of charge, to a third party. Producers or Hotmart may temporarily or permanently, terminate Buyer access to the Product, including by blocking access to the Product or blocking the User, if non-compliance with these Terms or suspected fraud is verified. Fraud may be characterized by providing or sharing a password, as well as other conduct such as downloading, transmitting, retransmitting or unauthorized storage of the Product.
5.1. Exclusivity: All Products must be sold exclusively on the Platform. It is forbidden for the Producer to display, advertise or sell any Product, in whole or in part, through other platforms, means or supports, online or offline, in any way, whether paid or free.
5.2. Prohibition of Using Hotmart’s Trademark or Inappropriate Association: You cannot use any Hotmart trademarks, logos or trade names to promote any Product, nor indicate directly or indirectly that Hotmart has associated, approved or certified the Product. You shall use and access the Platform only to the extent necessary to use the Hotmart Services in the creation, advertising or sale of the Product.
5.3. Main Licenses the Producer grants to Hotmart: By registering a Product on the Platform, the Producer automatically grants Hotmart a license to use all intellectual property rights related to the Product, including copyrights, in an irrevocable, irreparable, sublicense manner, exempt of royalties or any other compensation. This license is granted on a non-exclusive basis and is valid in all territories of the world, for all legal purposes and effects, and for all modes of exploitation, for the purpose of Hotmart to use, reproduce, process, adapt, modify, translate, include subtitles, publish, transmit, display or distribute the Product in any media or support, by any means of distribution, known or to be developed, within and outside the Platform. This license also allows Hotmart to make the Product available to third parties, Users or not, who maintain with Hotmart a partnership, contract or other arrangement for marketing purposes, which may involve the use, disclosure, promotion, advertising, marketing, sale, distribution, transmission or publication of the Product. The integration of Hotmart Services with any Product does not mean that the Product or the intellectual property rights associated with it become the property of Hotmart. The Producer remains as the owner of all rights and obligations related to the Product created, advertised or sold on the Platform.
5.4. Protection of Rights relative to the Product: Hotmart's goal is to create a space where Producers can share their skills and knowledge with the world and generate income from it. Therefore, it is important for Hotmart that Producers' rights over the Products they register on the Platform, be respected. Therefore, when registering any Product on the Platform, Producers automatically grant Hotmart the right to take any measures, judicial or extrajudicial, for Hotmart to file claims it deems applicable to protect the intellectual property rights related to the Product, property-related or moral, as well as it grants the rights to demand and receive any compensation resulting from its violation. This includes all powers necessary for Hotmart to take the measures it deems applicable to its costs, such as to file a lawsuit, to file as a party in a lawsuit filed by a third party, to make agreements, to file appeals, to give and receive acquittance, as well as all other powers usually required for the exercise and protection of rights in court.
5.6. Transparency and Duty of Information: In addition to registration information, bank details and other account details, the Producer shall provide Hotmart and third parties, Users or not, with all reasonably expected information regarding the Products. This information shall be provided in a complete, unequivocal, objective, transparent and updated manner, inside and outside the Platform, notably regarding: (a) the Product’s subject, composition, description, objective, characteristics, quality and quantity; (b) the price, payment methods, installment plan terms and eventual promotions and discounts; (c) the periods and forms of exercising the warranty or right of repentance; (d) the forms, periods, validity and periods of delivery and access; (e) updates and versions, if applicable; (f) mandatory requirements and certification, if applicable; (g) duties to be fulfilled by Users and limits on their rights; (h) the rules for acceptance and commission of Affiliates (such as percentage and possibility of receipt for the first referral, the last referral or splitting of the commission for the first and last referral); (i) any other relevant information or resulting from legal obligations on the use and sale of the Product.
5.6.1. Disclaimers: In addition to any warnings required by laws, regulations or conventions that may exist regarding product advertising, Hotmart may suggest or require the addition of warnings for certain product categories, or for some specific products, in order to ensure greater transparency about the risks and expectations of delivery of Products registered on the Platform.
5.7. Duplicate Products: The Producer cannot register the same Product in duplicate, selling it through two or more different registrations, without their respective ads offering different payment methods between each other.
5.8. Liability for Related Third Parties: Producers are fully and jointly liable for actions or omissions practiced by Related Third Parties. Related Third Parties are any persons, natural or legal, who are directly or indirectly related to a Product, such as experts, actors, characters or endorsers. By registering a Product on the Platform, Producers ensure that the Related Third Parties know, agree and are obliged to comply with these Hotmart Terms and Policies, as they apply to these people. Producers are fully responsible for obtaining and maintaining effective, during the entire lifetime of the Product on the Platform, the rights to exploit the image and other personality rights from the Related Third Parties, to the extent necessary for the marketing of the Product. In the event that a Related Third Party is under the age of 18, the Producer shall ensure that it has the respective authorizations from those responsible and from the competent bodies for issuing permissions in this regard. The participation of minors under the age of 18 in texts, images or audios contained in the Products shall be very restricted, only when essential for the presentation of the proposed topic, and the Producer shall comply with, and be responsible for, compliance with all applicable rules regarding the use of child labor, in addition to that established in these Terms. Hotmart may apply measures against any User or Product, including removing them from the Platform, based on actions or omissions of Related Third Parties that violate these Terms.
5.9. Coproducers: Any Producer can register Users of the Platform as Coproducers of a certain Product, as long as they are fully capable, authorizing each Coproducer to practice acts related to a certain Product without the need of sharing the access credentials of the Producer to the Platform. When registering, it is up to the Producer to define the actions permitted to each Coproducer, as well as the percentages that each Coproducer is entitled to for the sale of a certain Product. Producers are fully and jointly liable before third parties and before Hotmart for the activities performed by the Coproducers related to their Products. In the same manner, Coproducers are fully and jointly liable before third parties and before Hotmart for the activities performed by the Producers related to the Products of which they are registered as Coproducers. By accepting these Terms, the Producers release Hotmart from liability for any property or non-monetary damages, resulting from actions or omissions practiced by the Coproducers, and the Coproducers release Hotmart from liability for any property or non-monetary damages, resulting from actions or omissions practiced by the Producers.
5.10. Producer Collaborations: Any Producer may invite Users of the Platform to be their Collaborator, provided that they are fully capable. The Collaborator may manage the Producer's account, without the need to share the Producer's credentials to access the Platform. The Collaborator is not entitled to any payment to be made by Hotmart, and the Producers and Collaborators are responsible for establishing the conditions of their relations between each other. The Producers are fully and jointly liable to third parties and to Hotmart for the activities carried out by the Collaborators on their account or related to their Products. By accepting these Terms, the Producers release Hotmart from liability for any property or non-monetary damages, resulting from actions or omissions practiced by the Collaborators.
5.11. Obligations towards Buyers: We remind you that when Users make any transaction on a Product through the Platform, they enter into a contract directly with each other. Thus, among other things, the Producer is responsible for: (a) ensuring that the Buyer benefits from the Product as offered at the time of purchase; (b) delivering the Product to the Buyer, especially if the use is made available through tools external to the Platform; (c) solving any problems occurring with the Product after delivery to the Buyer, especially technical problems; (d) providing adequate support to the Buyer; and (e) responding to any contacts from Hotmart's support team to enable adequate service to Users. In particular, the Producer shall respect the deadlines for exercising the right to repent and warranty required by law, if applicable, as well as any additional deadline it offers to Buyers, being obliged to accept any request for cancellation of the sale and refund through the Platform, or its customer service and support channels. To this end, the Producer now authorizes Hotmart to deduct the refund amounts owed by the Producer to any Buyer. Hotmart may deduct these amounts from existing or future credits in the Producer's account.
5.12. Trial Period feature: Producers may offer a trial period for their Product. This period is a non-binding test period in which the product can be used free of charge by the Buyer. It may vary from one to 30 days, as defined by the Producer. The Trial period is intended to allow new Buyers to try the Product. The Producers shall determine the eligibility for the Trial period, its use, and duration at their discretion. Producers may limit eligibility to prevent abuse of the Trial period, provided that it complies with these Terms. Producers must charge the Buyer for the Product at the end of the Trial period set by the Producer unless the Buyer cancels the purchase before the period ends.
5.12.1. On Subscription Products, Producers may opt for the Free Trial or the Test-drive feature, at their sole discretion. The difference between these modalities is that the Buyer is charged for time used during the Test-drive period if they choose to continue the subscription, which does not occur in the Free Trial feature.
6.1. Affiliate Program: Hotmart's Affiliate Program allows Affiliates to sell a Product for a fee equivalent to a percentage of the value of each sale the Affiliate promotes.The Producer decides whether to participate in the Affiliate Program.
6.1.1. Responsibility for the Affiliates: Producers must take full responsibility for their Affiliates’ actions while promoting their Product. If an Affiliate engages in inappropriate behavior, or performs any actions or omissions contrary to these Terms or Hotmart's Policies, Hotmart may apply any of the penalties set forth in Section 10 of these Terms against the Affiliate, the Producer, its Product, or all, separately or cumulatively. The following examples, among others, are considered improper conduct by Affiliates: (a) changing the sales narrative of the Product; (b) providing false, incomplete, or inaccurate information about any of the Product’s features; (c) engaging in spamming or any practice that Hotmart deems harmful to the affiliate market or the Affiliate Program.
6.1.2. Prohibited Producer Practices: Any form of compensation must be transferred to Affiliates exclusively through the Platform. The Producer may not create other mechanisms for the payment of commissions, compensation, bonus, direct payment or remuneration for any purpose, outside the Platform. Also, Producers cannot request as a requirement for the accepting or keeping Affiliates that they (a) achieve goals, (b) previously purchase any Product; or (c) pay any amount to the Producer.
6.1.3. Communication: The Producer must notify the Affiliate, or its Affiliate network, at least 30 days in advance, of all affiliation conditions and any changes they make to the rules applicable to affiliation, such as its interruption or changes in commission percentages.
6.2. Affiliation Rules: When joining the Affiliate Program, the Producer must comply with the provisions set forth in these Terms. The following provisions are under the exclusive responsibility of the Producer: (a) determining the percentage due to the Affiliate for the sale of each Product; (b) establishing the criteria for participation in the Affiliate Program for their Products; (c) accepting or declining registered applicants in accordance with previously established criteria; (d) determining the forms and limitations of Product promotion; and (d) managing their Affiliate network. Hotmart reserves the right to limit the number of Affiliates of a given Product or Producer, as well as the right to add duties and obligations to Producers and Affiliates in addition to those set forth in these Terms, at any time, with or without notice. In the event of conflict between the rules established by the Producers and the conditions of these Terms, the latter shall always prevail.
6.3. Affiliation Process: Affiliates must submit an affiliation application to a specific Product. Producers may accept it or reject it based on their previously defined criteria. By submitting their application, the Affiliate agrees to all the rules established by the Producer, including with regard to values and commission rules related to the sale of the Product, which are determined exclusively by the Producer, without Hotmart’s participation. Affiliates shall take into account all general and specific conditions from Hotmart and the Producer before deciding whether to engage in the promotion of a given Product.
6.4. Affiliate Status: Affiliation to a Product does not establish any relationship between the Affiliate and Hotmart other than that of User. Affiliates cannot perform any action or omission that directly or indirectly identifies them with Hotmart, or that may suggest a link of any other nature with Hotmart, whether through the improper use of Hotmart's trademark or any other intellectual property, whether through the description of positions or professional relationship, or by any other means. For example, Affiliates cannot create social media profiles, either personal or professional, presenting themselves as a "Hotmart salesperson" or "Hotmart agent".
6.5. Promotion and Sale of Products: Affiliates are responsible for announcing, to the audience for which the Product is advertised, all the characteristics of the Product and the sale conditions defined by the Producer on the Platform. Affiliates assume joint liability with the Producer for full compliance with the sale conditions.
6.6. Sub-Affiliation or Multi-Level Marketing: Affiliates cannot create or practice, directly or indirectly, any form of resale or sub-affiliation, multi-level marketing, or similar processes.
7.1. Responsibility for the Buyer’s Experience: Hotmart believes that learning and teaching are activities that can and should be accessible to everyone. Therefore, Hotmart Services can be used by any Producer. Hotmart also values people's autonomy, believing that its Users should have the power to decide what content they want to consume. Therefore, Hotmart is not obliged to make prior control (editorial or of any other nature) or curatorship of the Products. Hotmart may check the registration of the Products, but is not able to determine whether the Products comply with all legal determinations, whether they are adequate for the purposes for which they are proposed, nor is it able to determine the truthfulness, accuracy and completeness of the information provided by the Producers. When purchasing any Product, the Buyer shall verify the suitability of the Product and the Producer for the purposes sought at the time of purchase, as well as the accuracy of other information and characteristics provided in relation to the Product. Furthermore, Buyers voluntarily assume all risks associated with the purchase of the Product. This includes the risk of being exposed to a matter that they consider offensive, indecent or objectionable, or that the knowledge conveyed may result in harmful or adverse effects, physical or mental, for which Buyers assume full responsibility.
7.2. Diligência sobre as Informações Prestadas: Buyers are fully responsible for all the information they provide and the statements they make to the Producers, or to any other person, when using the Platform, due to the purchase or as a result of the use of any Product.
8.1. Producer Fees: The use, by the Producer, of the features made available by the Platform is subject to the payment of a License and Brokerage Fees, which are charged at the time of the sale of each Product. When the transaction is approved, a fee is deducted from the final amount charged by the Producer to each Buyer. These fees, their respective payment methods, invoicing and type of payment are established in the , and may be changed at any time, at Hotmart's discretion, upon prior notice.
8.2. Affiliate and Buyer Fees: Buyers and Affiliates can access and use Hotmart services free of charge. However, Hotmart may charge amounts resulting from financial operations performed by these Users, such as the accountable advances requested by an Affiliate, or installment plan or use of different payment methods by the Buyer, as established in the .
9.2. Exclusion of Hotmart as a Defendant in Eventual Lawsuits: By accepting these Terms, you hereby agree to exclude Hotmart as a defendant in any claim or lawsuit, judicial or extrajudicial, that you initiate against other Users or third parties regarding the use of the Platform. This exclusion also applies in favor of Hotmart's partners, its controllers, its controlled or affiliated companies, its directors, officers, employees, agents, representatives and attorneys-in-fact.
10.1. Violations of the Terms: If you fail to observe any condition of these Terms or any Hotmart Policy, in whole or in part, Hotmart may apply different measures, at its discretion, in isolation or cumulatively, with or without prior notice, at any time and for such period as it deems appropriate. Among these measures, notwithstanding others not provided in these Terms, Hotmart may apply: (a) a warning; (b) limitation, removal or termination of access to the Product; (c) removal or reduction of the Product’s visibility in the Hotmart marketplace or skin; (d) limitation of access to, suspension or termination of the Affiliate Program; (e) limitation of access to, suspension or termination of any special benefit or category offered by the Platform related to the Producer, their account, or a particular Product; (f) downgrading of User category; (g) limitation, suspension or termination of access to any special Platform feature; (h) removal of the Product page; (i) limitation of access, suspension, blocking or removal of the Product, account, or User; or (j) termination of this Agreement.
10.2. Preventive Measures: Hotmart may, at its discretion, take preventive measures to investigate possible violations of the Hotmart Terms or Policies, or if it deems it necessary to protect its own interests or those of third parties. These measures may last as long as necessary for any correction or verification to be made, or until Hotmart decides whether to terminate the Hotmart Services, or to apply other measures. The preventive measures may result in the temporary suspension of Hotmart Services for a certain Product or User. In such case, during the entire suspension period, Hotmart may change or remove total or partial access to certain features from the User's account, such as: (a) Hotmart may suspend the remittance of transacted amounts originated from sales made through the Platform, or prevent the User from making any withdrawal of amounts from their account, according to Hotmart's Payment Policy; or (b) Hotmart may prevent the User from changing their registration information, banking details and the Products registered. Hotmart may also cancel sales links and active offers in case of suspension of Hotmart Services. In such cases, the User is not entitled to compensation for any property or non-monetary damages, resulting from the preventive measures applied by Hotmart.
10.3. Other Judicial or Extrajudicial Measures: Hotmart may adopt any other measures, judicial or extrajudicial, that it deems appropriate, on its own behalf or through legitimate third parties, notwithstanding the adoption, individually or cumulatively, of the others mentioned in the previous items.
11.1. Suspension or Termination of Hotmart Services: Hotmart's values and principles are backed by the respect for others and freedom, and we are always committed to fostering entrepreneurship, knowledge and education so that more people can achieve personal and professional development. Therefore, Hotmart reserves the right to take various actions aimed at protecting the Platform, or our community, upon justified request of a third party or on our own initiative. Such actions may include suspending or discontinuing the rendering of Services, terminating the license of use granted to Users, making the Product unavailable, removing it from the Platform, as well as any other actions, provided or not, in Section 10 of these Terms. Hotmart may decide to take these and other measures at any time, with or without notice, in an isolated or cumulative manner. Any decision made by Hotmart in this regard shall occur at its sole discretion, for reasons that may include: (a) noncompliance with these Terms or with Hotmart Policies; (b) the practice of any act that goes against, in any way, Hotmart’s values or principles; (c) any conduct, practiced inside or outside the Platform, that may negatively impact Hotmart, or that may lead the company or its businesses to public discredit, dishonor, scandal or ridicule. The fact that any Product or User has been previously approved during the registration verification process does not prevent Hotmart from taking the measures it deems appropriate, whenever it deems fit. By accepting these Terms, you acknowledge that you are not entitled to any compensation for any property or non-monetary damages if Hotmart takes any action based on the law, these Terms, or Hotmart Policies. This includes the following situations: if you have your registration or any Product refused, if the access to your account is suspended or terminated, if Hotmart terminates the license granted to you for the use of the Platform, or if you have a Product removed from the Platform or made unavailable.
11.2. Termination without cause: By accepting this Agreement, Hotmart automatically grants you a non-exclusive license to use the Platform for an indefinite period. Therefore, Hotmart may terminate this Agreement and the respective license of use at any time, at its discretion, by sending notice, 30 days in advance, to the e-mail address you have registered in your account.
11.3. Immediate Termination due to Improper Conduct: Hotmart may terminate this Agreement immediately, without notice (a) if you violate these Terms or any conditions of Hotmart's Policies; (b) to prevent fraud; (c) to prevent the occurrence or aggravation of damages to you or third parties; or (d) by reason of strict compliance with legal duty, by judicial decision or determination of a governmental or regulatory agency.
11.3.1. Immediate Termination due to Improper Conduct: Hotmart takes the integrity of the community that uses the Platform very seriously. Therefore, Hotmart may apply any of the measures provided in Section 10 of these Terms, or, if it deems it necessary, may even terminate this Agreement immediately, without prior notice, (a) if you repeatedly receive negative evaluations or comments; (b) if Hotmart becomes aware of repeated complaints about improper conduct; (c) if your Product, or if you, as a Producer, receive a volume of complaints in the service channels, regarding cancellation or chargeback requests that Hotmart deems incompatible with the quality expected from Users or Products registered on the Platform; (d) if you, as a Producer or Affiliate, fail to provide support to Buyers; (e) if you refuse to correct, include or delete relevant information about the Product or about yourself on the Platform; (f) if chargebacks, complaints and disputes regarding payment transactions on your account are high; (g) if you provide incomplete, outdated, incorrect, fraudulent or inaccurate information during your registration process, regarding the Product, or to receive service from Hotmart; (h) if you do something harmful and Hotmart understands that the termination of the Contract is a necessary measure, on reasonable grounds, to protect the health, safety, reputation, honor and rights of Hotmart, its employees, investors, partners, administrators, its Users or third parties affected by your actions or omission.
11.4. Effects of Termination: If Hotmart terminates this Agreement, interrupting the provision of Hotmart Services, in any modality and for any reason, you must observe the following conditions:
11.4.1. Access to Hotmart Account: If this Agreement is terminated, you will not be entitled to restore your account on the Platform nor maintain your Products on the Platform. You also will not be allowed to register a new account on the Platform, or access or use the Platform through the account of another User.
11.4.3. Subscription Products: Hotmart may, at its discretion, and for as long as it sees fit, continue processing payments for subscription products, which are the products in which payment is made periodically and successively through debits to the Buyer's credit card invoice. In case of migration of a Product’s Buyers to another payment method or another platform, the Producer shall provide this migration, within the period granted to him/her, with the data of Users to which they have access when using the Platform. Hotmart will not provide any additional data to those already made available to the Producer for the migration to be made.
11.4.4. Hotmart Account Balance Withdrawal: If there is a balance in the User's account at the time of Contract termination, the amounts shall be transferred to the bank account indicated in the registration within 30 days after the transfer request.
11.4.5. Refund to Affected Buyers: If the termination of a Producer's Contract affects Buyers' access to a particular Product, Hotmart is only obliged to refund Buyers up to the limit of the existing balance in the Producer's payment account.
11.4.6. Withholding of Amounts by Hotmart: If Hotmart terminates the Contract, for any reason, with a Producer or Affiliate, Hotmart may withhold an amount of the Producer or Affiliate's balance on the Platform for a period of up to 180 days from the last transaction made. The purpose of such withholding shall be to ensure Hotmart's rights of return and compensation for any expenses incurred by the Producer or Affiliate. After this period, Hotmart shall release the balance in the Producer or Affiliate's bank account.
11.4.7. User Support after Termination: Producer support and respective access to the account manager, if any, will automatically terminate upon termination of the Agreement. Should the need arise, interested Users should address any remaining questions or problems arising from the termination to Hotmart's customer support service.
11.4.8. Specific Agreements with Hotmart: If this Agreement is terminated, and you have any other specific agreement with Hotmart, this other agreement will also be immediately terminated.
11.5. Survival Clauses: Sections 5, 6, 7 and 9 of these Terms shall survive any termination of this Contract.
12.1. Complaint Mechanism: Hotmart has a so that any interested party can report any violation of rights and other irregularities on the Platform, including violations of these Hotmart Terms and Policies. These complaints are strictly investigated and may result in various consequences to those involved. Therefore, it is very important that the reporting channel be used ethically. In case of doubt about the occurrence of an infraction, we recommend that you seek legal guidance before sending any notification, in addition to assessing whether there are ways to prove what you intend to report.
12.2. Complaints regarding violations of intellectual property rights: If your complaint is about the violation of intellectual property rights, you should follow all ombudsman channel guidelines, including sharing information capable of proving the facts reported, in particular: (a) your contact information so that we can communicate with you; (b) information on the content reported, with the details of what happened and the documents demonstrating the facts reported, where possible; (c) information on the ownership of the intellectual property rights that may have been violated; and (d) statement of absence of authorization to use the intellectual property, signed by you physically or electronically.
12.2.1. The complaint must be sent by the person whose intellectual property rights have been violated or by a representative with powers of attorney. Hotmart does not accept complaints sent by third parties
12.2.2. By submitting a complaint, the complainant states to be aware and agrees that Hotmart will share their information with the accused party and that the accused party may contact the complainant to clarify the facts and settle the matter.
12.2.3. Within 10 days of Hotmart forwarding the complaint, the accused party may present their defense, informing the reasons that disqualify the complaint and proving the ownership of the right allegedly violated. The accused party must disclosure: (a) contact information; (b) information on the content reported; (c) information on the ownership of intellectual property rights on the Product reported, including pertinent supporting documentation; and (d) a dissenting statement regarding the complaint of violation of intellectual property rights, assuming responsibility for any damages caused by the continuity of commercialization or access to the Product object of the complaint.
12.3. Complaints regarding disclosure of nudity or sexual acts of a private nature: If your complaint is related to the violation of intimacy resulting from the disclosure, without authorization of its participants, of images, videos or other materials containing nudity or sexual acts of a private nature, Hotmart will make this content unavailable, within the scope and technical limits of its service, in a diligent manner, within 10 calendar days from the date of receipt by Hotmart of all information necessary for Hotmart to take such action. To do so, you must indicate precisely: (a) the URL where the material related to the complaint is located; and (b) the means that allow Hotmart to identify the victim in the reported material, as described. You can only report content that involves you, a relative, or any other person of whom you are the legal representative, with proof of the relationship or kinship. Materials that involve other people must be reported by them, their relatives or guardians.
12.4. Measures to be taken by Hotmart: Any complaint must be submitted containing all the information required in the previous items. Hotmart will not initiate any verification process if there is absence of any aforementioned information.
12.5. Prohibition of anonymity: Hotmart will not pursue anonymous reports.
12.6. Responsibility of the complainant: The intentional submission of false or misleading reports may lead to the application of any of the measures provided in Section 10 of these Terms, including the definitive blocking of the account, if the complainant is a Platform User, in addition to their responsibility for damages, according to the applicable legislation. We clarify that whistleblowers may be investigated by the competent authorities and that Hotmart will cooperate with the official investigations in this regard. Whistleblowers are fully responsible for any damages caused to the accused party, Hotmart, or third parties due to unfounded complaints, especially in cases where Hotmart, in view of the complaint, and at its sole discretion, blocks in a preventive or definitive manner the sale or access to a Product.
12.7. Process for investigating complaints: If Hotmart believes that a complaint does not have sufficient grounds or evidence to initiate an internal investigation process, Hotmart may close the case and file the reported occurrence. If Hotmart believes that the investigation of the facts is necessary, it shall forward the complaint to the accused party, or to the person responsible for the Product reported, notwithstanding Hotmart's taking, preventively and at its sole discretion, any of the measures provided in Section 10 of these Terms, in an isolated or cumulative manner. The accused party may respond to the complaint within 10 days from its forwarding by Hotmart.
12.7.1. Hotmart may initiate internal investigation procedures, at any time, whenever it deems necessary, to ascertain the facts reported, especially in the face of (a) complaints whose clarification is capable of solving the potential dispute between Users, (b) facts that have not been clearly reported, but that bring evidence of irregularities practiced by the accused party; or (c) complaints with inconsistencies or indications of bad faith, fraud or willful misconduct of the accused party. The results of internal investigations conducted by Hotmart may be shared with the competent authorities, whenever required by law or necessary. If the sharing is not required by law, it is exclusively up to Hotmart to define whether it will disclose any results of its investigations.
12.8. Hotmart's Evaluation of Complaints: If the complaint is not answered within 10 days, Hotmart may definitively apply any of the measures provided in Section 10 of these Terms, in an isolated or cumulative manner, if deemed appropriate, informing the complainant and communicating the measures to the affected User. Hotmart may also apply any of the measures set forth in Section 10 of these Terms, in an isolated or cumulative manner, if, upon the response of the accused party, it concludes that there has been a violation to the Terms, violation of rights, or other irregularities practiced on the Platform. If Hotmart, by itself or by a third party determined by Hotmart, understands that the issue denounced is reasonably controversial, Hotmart may initiate a dispute settlement procedure between the Users.
12.9. Settlement of Disputes between Users: Hotmart Services are provided to connect Users to each other. Disputes that arise from these relationships must be settled directly between the Users, including those related to Product quality, warranty, and technical aspects. With the purpose of facilitating the dialogue for the settlement of disputes, in addition to the complaint channel, Hotmart offers support services to Users, at no cost, at . Once activated, the customer support may contact Users involved in a dispute. You agree that you should apply your best efforts to reply to the support service calls, focusing on solving the problem in the shortest time possible and within the deadlines established by Hotmart. If it is not possible to reach an agreement between Users regarding a dispute, Hotmart may (but is not obliged to) end the dispute by its own decision, based on good faith and equity parameters, considering the rules of these Hotmart Terms and Policies. Hotmart may delegate the solution of any dispute to third parties determined by it, including self-regulation mechanisms. Hotmart's decision regarding the dispute, or whomever it appoints, shall be fully and irrevocably complied with by the Users involved.
13.1. Applicable law and Jurisdiction: The courts of the judicial district of Belo Horizonte, MG is elected as the only competent court, to the exclusion of any other, however privileged, to settle any disputes regarding these Hotmart Terms and Policies. These Hotmart Terms and Policies are governed by the laws of Brazil, to the exclusion of any other. The United Nations Convention on Contracts for the International Sale of Goods does not apply to them.
13.2. Questions: Hotmart’s website is your primary source of consultation regarding these Hotmart Terms and Policies, Hotmart Services or any program, feature, resource or overall issues related to the Platform. In it, you can find various free educational material, as well as tips on best practices and guides. No third party has the right or authorization from Hotmart to speak on its behalf, and all practices established or suggested by these people should be considered unofficial. If the information contained on the website cannot answer your questions, please contact our customer support team through this .