September 27, 28 and 29 / 2018 /
Palácio das Artes - Belo Horizonte, Brazil

Shaping the future of digital market

What is it?

Fire Festival: essential for those who do business on the Internet!

FIRE gathers innovation, entertainment, and entrepreneurship in unique ways.

After three epic editions, in 2018 it will be bigger, more spectacular, and filled with new possibilities. Don't miss out on the chance of participating in the event that will determine the next steps in the digital market.



where things happen

Digital Producers
and Influencers

Learn techniques and strategies that have been proven by the biggest names in the market! Traffic, SEO, Branding... FIRE festival can help you make your business more profitable, robust, and safe.


Few events gather major brands and current success cases in branding, marketing, and public relations like FIRE. Don't miss out on the chance of seeing, up close, the main trends in communication in the world.

Artists and

This year, FIRE will bring even more technical content, focused on not only making your talent into a profitable business but also enabling you to find other applications for what you know and love doing.

and Startups

We gather in the same place the major players in a market that is in constant growth. FIRE is the perfect environment for your idea or proposal to find the right partner, investor, and timing.

Entrepreneur, singer, songwriter, and presenter
Silvia Ramazzotti
Product Marketing Manager - Instagram
Nathalia Arcuri
Journalist, a specialist in finances and founder of Me Poupe! (Spare Me!), a platform of financial entertainment.
Mairo Vergara
CEO - Mairo Vergara English Course 
Erico Rocha
Specialist in digital marketing for small business, expert from Fórmula de Lançamento (Launch Formula) and co-founder of Ignição Digital (Digital Ignition)
Camila Porto
Author of the book "Facebook Marketing: how to generate business in the world's biggest social network"
Rafael de los Santos
Global Head of Digital - Real Madrid Club de Fútbol
Andrea Iorio
Head of Tinder in Latin America and angel investor in companies such as Zen, Filmr, Scorp, and Brother Tongue
Fábio Ricotta
Co-founder of Agência Mestre and specialist in SEO and paid traffic
Kiko Loureiro
Guitar player, musician, composer, and specialist in musical marketing and career management
Diego Carmona
Executive Director, CVO and co-founder of LeadLovers, and author of the book Visionários
Michelle Schneider
Head of Education & Financial Services/Marketing Solutions - LinkedIn
Dani Noce
Creator of the biggest cooking and travel channel in Latin America
Paulo Cuenca
Creator and director of the biggest cooking and travel channel in Latin America
Celso Ribeiro
Founder & Business Director at BR Media Group / Partner at Curseria / Partner at Baw Clothing
Rodrigo Polesso
Specialist in digital business, founder of Emagrecer de Vez (Lose Weight Once and For All), Tribo Forte (Strong Tribe), and Cara Da Foto (Guy from the Picture)
Diogo Kotscho
Vice President of Communications - Orlando City Soccer Club
Jessica Temporal
Developer, data scientist, and cofounder of Pizza de Dados (Data Pizza)
Conrado Adolpho
Businessman, consultant, lecturer, and author of the 8 Ps of Digital Marketing method
João Pedro Resende
Hotmart CEO and co-founder
Amanda Felicio
Senior Marketing Manager - The Walt Disney Company Brazil
Murilo Gun
Founder and teacher - Keep Learning School
Samuel Pereira
Founder - Segredos da Audiência (Audience Secrets)
Bruno Picinini
Businessman, Author, Speaker, and Founder of the project Férias sem Fim (Neverending Vacations)
Hugo Rocha
Co-founder - Ignição Digital (Digital Ignition) and KlickPages
Kees Koolen
Early investor / Koolen & Partners, Board Member at Hotmart
Paula Abreu
Author, Coach and Digital Influencer
Eduardo Vanassi
Co-founder of projects Vitamina V and Fotologia, the biggest content producer in the Brazilian photographic market
Daniel Kawano
PR and Licensing Manager - Blizzard Entertainment
Andresa de Carvalho
Manager of the Education team at Hotmart
Leandro Ladeira
Creator and partner of Mulheres Bem Resolvidas
Roberta Vasconcellos
CEO and co-founder of BeerOrCoffee
Bruno Gimenes
Cofounder and content director - Luz da Serra
Diego Gomes
CMO & Cofounder - Rock Content & 12minutos
Leo Leite
Hotmart Academy teacher who specializes in Copywriting
Jonathas Freitas
CEO - Gerenciagram
Luciano Augusto
CEO - F15D
Talles Quinderé
Founder - FBCLASS / Método Meteórico
Cleiton Maranhão
Marketing Analyst who specializes in strategies and metrics at Hotmart
Victor Damásio
Creator of the Grupo Maestria and specialist in Digital Marketing
Luiz Passari
Founder - Online Japanese Program
Dani Braga
Training and Education Management - Google
Adriano Nasser
Head of Partnerships - Google
Cacá Bueno
Stock Car Pilot
Conrado Schlochauer
Founding partner - Affero Lab
Rodrigo Vinhas
Founder of E.gratitude, Libertà Arte e Craft Mentoring. Entrepeneur, digital strategist and talent manager.
Rodrigo Corrêa
CEO and owner/partner at Propagare Marketing and MR Launch
Edmar Ferreira
Founder and CEO of Rock Content
Danilo Basso
Founding partner - Curseria
Felipe Titto
Actor, presenter, and entrepreneur
Gabriel Temponi
Branding Manager at Hotmart
Luiz Ferreira
Financial Director at Hotmart
Matheus Alves
Head of Sales for Latam and the U.S. at Hotmart
Raul Maraña
International Manager at Hotmart
Israel Salmen
Founder of Méliuz and Endeavor Entrepreneur
Leandro Moreira Garcia
President of Prodabel
Mateus Bicalho
Hotmart CTO and co-founder
Matt Montenegro
CEO at VidMonsters, Writer at Vida de Startup (Startup Life)
Pathy Dos Reis
Founder of the Pathy dos Reis channel
Pedro Quintanilha
CEO and Founder of Mentalidade Empreendedora (Entrepreneurial Mindset)
Rodrigo Borges
Managing Partner at DOMO, Board member at Hotmart
Lucas Mendes
General Director of WeWork in Brazil
Karina Milanesi
Businesswoman, designer, creative director, and founder of Dica da Ka (Ka's Tips)
Andreas Flugs
Director of CELER Biotechnology and co-founder of Techmall S/A
+ than 60 speakers

2015, 2016, 2017…

Every year, Hotmart makes an event that is even better than the previous one. After three events, FIRE has evolved and transformed itself. The main reason for this transformation was what we learned with each edition to make the best FIRE possible. This year, we added another day. More time for you to assimilate content, and more time for you to participate in what interests you the most.

Metrics and

Attracting market and gaining more space on the Internet is easy for some guests at FIRE. Find out how they use the right channels to promote projects and how to measure and optimize each action you take.

Business and

Business opportunities proliferate during FIRE and the brands are our guest to exchange ideas. On the stages, you will learn how to take companies to the next level, and how to build brand awareness.

Previous editions

Look back on
the history of FIRE

People who attended FIRE learned from the biggest and most creative brands in the world.
Fernanda Cerávolo
Director of YouTube Brazil
FIRE 2017
The main event in Brazil today.
Jonah Berger
Professor and Researcher from the University of Pennsylvania
FIRE 2017
What's so great about a conference like FIRE and a company like Hotmart is it brings lots of people together. It brings a community together.
Casey Neistat
FIRE 2016
Events like this one are an excellent opportunity to gather people from different areas of expertise, who are focused on solving the same problems.
Wesley Barbosa
Global Partner Manager Facebook
FIRE 2015
You gather more ideas and go back home intent on building something better.
Carolina Baracat
Spotify LATAM Marketing Director
FIRE 2015
I am delighted with FIRE, not only because of the topics and curatorship but to see so much innovation in a city that is not São Paulo.
Anderson Rey
Digital Producer
FIRE 2016
There is no other event in Brazil that is as big as this one, with so much content.
Diego Oliveira
Coca-Cola Communication and Integrated Marketing Manager
FIRE 2017
The diversity of people, of thinking, makes innovation much more effective.
Don't miss FIRE Festival!
Save your spot!

Tickets are limited

Sold Out!
  • Unmissable talks
  • Simultaneous interpretation
  • Coffee Break
  • Welcome Kit
  • Certificate
  • Discounts at the best hotels in Belo Horizonte with an official event partner
  • Access to all areas of the event
  • FIRE CLUB: a premium open bar and open food party with music the presence of the speakers
  • Access to VIP Zone with the presence of speakers
  • Privileged seating at Palácio das Artes
  • Priority sale for FIRE 2019
Sold Out!
  • Unmissable talks
  • Simultaneous interpretation
  • Coffee Break (Premium Buffet)
  • Welcome Kit VIP
  • Certificate
  • Discounts at the best hotels in Belo Horizonte with an official event partner
  • Access to all areas of the event
  • FIRE CLUB: a premium open bar and open food party with music the presence of the speakers
  • Access to VIP Zone with the presence of speakers
  • Privileged seating at Palácio das Artes
  • Priority sale for FIRE 2019


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Standard Sponsors

Beloved Partners

Goodies Partners

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Official Airline

Hospitality Partner

English Translation

Support Partners