Cookie Policy
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Cookie Policy and Automatic data collection tool

HOTMART worries about its USER’s privacy. Furthermore, HOTMART values the transparency of its activities and always makes it clear for the USER how the Platform works.

Therefore, by accepting Hotmart’s Terms of Use and Privacy Policy, you need to understand and consent with our Cookie Policy and automatic data collection tool, which aims to clarify how such tools work, their purpose, as well as how to enable and disable them.

Notwithstanding, we strongly recommend you attentively read the Cookie Policy and automatic data collection tool prior to registering or browsing Hotmart’s sites and platform.

Finally, we emphasize that even though the USER is able to allow the use of cookies and other data collection tools or not, the refusal of the User to allow cookies and automatic data collection tools will make it impossible for HOTMART to provide services in full and adequately.


It is important to clarify what Cookies and similar technologies are prior to mentioning why and what to use them for.

To come to the point, Cookies are a small data file (usually encrypted text files) that websites request the users’ browser store, whether on the computer or mobile devices (smartphones, tablets, etc.).

The main purpose of cookies is to enable the users’ browser “to remember” its actions and/or preferences throughout time, making it possible that websites that use cookies provide services faster, more efficiently, and customized to the users, without the need to enter the same information over again.

Therefore, cookies are used, among other purposes, to identify USERS, store and remember preferences customized by USERS, help USERS complete tasks without the need to re-enter information when browsing from one website to another or when visiting the Platform again.

Other data collection tools, similar to Cookies, are also employed by the HOTMART Platform, analytic and tracking cookies that aim to collect USER data and understand their behavior to enable the Platform to work.

We emphasize that we do not collect USER information and data that are not necessary to enable the full and adequate use of the Platform and only to the extent to provide the services explicit in the Terms of Use.

Moreover, the processing and use of the information and data collected from the USERS must always respect the Privacy Policy of the Platform, therefore, it is essential that the USER attentively reads all the policies of the Platform.

Although most browsers accept cookies, the user can always configure the browser to refuse the use of cookies, being able to delete them whenever they want.


Essentially, there are two groups of cookies that can be used:

PERMANENT COOKIES: cookies stored on the browser’s hard drive of your access device (PC, mobile, and tablet) that are used whenever there’s a new visit to one of our websites. They are usually used to lead the browsing to the users’ interests, enabling us to provide customized service.

SESSION COOKIES: temporary cookies stored on your browser until you leave the website. The information obtained by these cookies is used to analyze traffic patterns on the web, allowing us to identify problems and provide a better browsing experience.


Category of cookie that allows the HOTMART Platform to remember information that changes how the site behaves or is displayed, such as the preferred language or the location the user is. The main objective in using this type of cookie is to improve the user experience by using.

ANALYTICS: Category of cookie that aims to enable site and app owners to understand and analyze how visitors use and interact with their websites, products and services by collecting usage information and statistics from website reports. To do so, it is not necessary to personally identify users.

TRACKING: Category of cookie that register clicks on links, adds and commercial transactions such as sales and leads by storing files on the devices of people who visited the website of our users (Producers and Affiliates.)

We emphasize that the only purpose of using tracking cookies on the platform is to identify a transaction made by an Affiliate through its Affiliate link, enabling their commissioning once a transaction is completed. Therefore, said cookie does not collect personal data from visitors but only when and on the device in which a click on an affiliation link occurred thus leading to the register of such information.

Therefore, we emphasize that it is the obligation of PRODUCERS and AFFILIATES of the HOTMART PLATFORM, when generating and using the affiliation link with tracking cookies, to get the free, informed, and unquestionable consent from users and visitors from the websites and other locations where the affiliation links are shared and/or made available.

ADVERTISING: Category of cookie used to adjust the advertising to the profile of the user impacted, improving their experience and aiming to grant enhanced effectiveness for advertisers.

PROCESSES: Category of cookie used to improve the operation of the PLATFORM, aiming for users to find the services and information they expect.



It’s important to make it clear that, after accessing HOTMART websites, some of Hotmart’s partners and service provider may use cookies on your browser, in order to enable the hired services, as well as maintenance and improvements of the websites’ features.

Therefore, here is a list of the main partners and service providers that store cookies on your browser, the reasons why the cookies are used and the link to the privacy policy of each of these partners and service providers.


All browsers (Google Chrome, Internet Explore, FireFox, etc.) allow the user, when visiting or accessing a website, to accept, refuse or erase cookies, namely by selecting the appropriate definitions on said browser. You can configure cookies on the menu “options” or “preferences” of your browser.

Removing or refusing cookies on the browser does not necessarily affect flash cookies of third-parties used with our Services. To delete or disable flash cookies, visit for more information.

However, we emphasize that, by partially or completely disabling cookies, the HOTMART PLATFORM will be unable to provide the services offered through the PLATFORM or might lead to the inadequate working of the website.


If you are interested in finding more information about cookies, such as how to manage, delete and even view which cookies were configured on your device, access and


HOTMART grants the right to, at any moment, make changes on this Cookies Policy by updating its content according to the technological perfection needs or its functionalities.

Whenever there is a change in the Cookies Policy, HOTMART will communicate their users by email or a post in a highlighted area on the Platform and will request their express agreement with the Privacy Policy altered.

If you continue using the tools offered by HOTMART after it was communicated the Cookies Policy has been altered, this will be considered as giving unequivocal consent and acceptance of all terms and conditions contained on the Policy that was altered.


If there are any points in this Policy that was not clear, is there were question, or if you want to make any requests about cookie and personal data eventually processed by HOTMART, get in touch at, with the following sentence in the title “Cookies Policy.”

(Version updated May 18, 2018)