Brand guidelines

Every detail here at Hotmart has been specifically thought out so that you can make a living from your passion. So that everything keeps running smoothly, we need a little help from you. Nothing too complicated, but just a few guidelines to follow if you use our brand elements.

By following the Hotmart brand elements use and application guidelines, you are playing a part in building a stronger relationship with our users. This keeps our services running smoothly and everything going according to plan.

Let's go!?!?

The Brand

If you need to use our brand, we ask that you get in touch with us via email beforehand. Our Branding team will need to review, authorize, and approve your request.

The use of our brand elements includes all components of communication or content. Whether it's for advertising campaigns, marketing, sales, or any other commercial use that utilizes the name, logo, or makes reference to the Hotmart brand. To find out all of the details concerning this, please take a look at our Terms of Use.

After getting permission to use our branding elements, you just need to follow the instructions below:


Primary version

The primary version of the Hotmart logo is horizontal and can be used with a white or transparent background. It must always be in the official colors or a black & white version. The file has the logo in SVG, EPS, JPG, PNG, and PDF formats.

Secondary version

If using the primary version is not possible, you can use the secondary version (vertical) with a white or transparent background. It must always be in the official colors or a black & white version.

Official Colors


Hotmart Primary
  • HEX
  • RGB
    240, 78, 35
  • CMYK
    0%, 67%, 85%, 6%
Hotmart Secondary
  • HEX
  • RGB
    5, 61, 78
  • CMYK
    94%, 22%, 0%, 69%
Hotmart Tertiary
  • HEX
  • RGB
    81, 193, 195
  • CMYK
    58%, 1%, 0%, 24%

Brand Application

Clear space

So that the logo doesn't have any other elements interfering (other logos, text, lines, etc.) make sure there is a clear space around it. In other words, there's a minimum distance that should be left black around the logo.

The clear space is defined by "X."

"X" corresponds to the circular opening in the icon.

Incorrect use

Don't rotate any parts of the logo
Don't change the colors of the logo
Don't change the proportions of the logo
Don't use any special effects or filters
Don't change the positioning
Don't put it with other logos
Don't change any parts of the logo
Don't use older versions of the logo
Don't change the font of the logo
Don't put the logo only in lines
Don't put shapes around the logo
Don't fill in the logo with a pattern

Reduced Size

To make sure it's always readable, the minimum size is 16px (height) for screen and 4mm (height) for printing.
The icon (just the flame) is only to be used exclusively on Hotmart products and other marketing materials.

Social media use

We think it's awesome that our Producers and Affiliates out there are proud to host and promote products on Hotmart. But, for legal reasons, we kindly ask that you don't use Hotmart branding elements in social media names, profiles, or handles. Also, please don't use our brand resources in any content connected to these platforms.

Special Projects

Hotmart doesn't authorize third-party use of our logo or any other branding resources for the sale of unlicensed products.

You can get official Hotmart swag at Hotmart events, like FIRE FESTIVAL and Hotmart Camp, in addition to events we support and/or partner with. Want to bring home some of our sweet swag? Just keep an eye out for our events!

If you need to use Hotmart branding elements outside of the formats we've specified here, get in touch with us via email for approval from our team and get specific guidelines for use.

It's really important that you follow these guidelines. If you don't respect the rules drawn out in this Brand Elements Guide, administrative and/or legal actions could be taken.