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The data analysis tool thought exclusively for Digital Producers and Affiliates

Hotmart Analytics

From the total number of visitors to the checkout conversion rate. Hotmart Analytics helps you understand the behavior and steps taken by your audience in the purchase journey.

Easy to install and use

When we talk about data, complexity comes to mind. With a simple interface, Hotmart Analytics was created to be uncomplicated.

We've put together an easy-to-use and implement tool with valuable information about your business, so you can have access to complete information about your users.

The only one made for Affiliates too

Hotmart Analytics is the first tool of data analysis developed for Affiliates. That means that our platform offers more intelligence for all who are involved in the business, Producers and Affiliates.

It doesn't matter if you're just starting out or if you already make many sales, you'll find relevant information to take your business to the next level.

Gabriel Castro. Product Owner at Hotmart

  • What's your best page?

    Use Hotmart Analytics to track the performance of your pages and find out which ones take more people to your product and convert more.

  • Where can you invest your money?

    Check all paid traffic channels that can bring more income to your business and understand where you can invest in your next campaigns.

  • What's the profile of your ideal client?

    Access reports that show the average time to make a sale and the devices that are the most successful: Smartphones, tablets or desktops?

  • What happens after the purchase?

    Optimize your post-sale strategy with refund and conversion reports that only Hotmart has.

What's your best page?

Use Hotmart Analytics to track the performance of your pages and find out which ones take more people to your product and convert more.

Where can you invest your money?

Check all paid traffic channels that can bring more income to your business and understand where you can invest in your next campaigns.

What's the profile of your ideal client?

Access reports that show the average time to make a sale and the devices that are the most successful: Smartphones, tablets or desktops?

What happens after the purchase?

Optimize your post-sale strategy with refund and conversion reports that only Hotmart has.

Product Views

Organization and effortless access to view product or offer data, so you can find out the best path for your strategies.

Evergreen Products

Analyze results, in specific periods of your choice, of evergreen products, which are sold for an unlimited amount of time.

Products Launched

Use the history of launched products to compare the results and assess which strategies were more successful.

Analyze the conversion funnel of a product and act at the right time of the purchase journey.

Identify the day and time of your highest sales.

Analyze traffic details and sales segmented by device, campaigns, origin or Affiliation.

Understand the client by analyzing payment method, unapproved purchases, and installments information.

Learn more about segments Hotmart Analytics can offer

Sales Funnels

Track the sales flows that have the best results.

Device and Browser

Mobile, computer or tablet: what is the buyer profile for each one?

Offer

Try different prices and find that offer that hits the mark.

Kind of Traffic

Assess the quality of the traffic you have on different channels.

Traffic Origin (SRC, SCK and UTM)

Learn how effective each of your campaigns are.

And many other possibilities

Compare, combine and create new segments so you can sell more and more

"We can see the exact numbers and understand where we need to invest more, and where we need to slow down."

Pedro Machado -
Digital Producer

Complete panorama of your sales

Intelligence for your campaigns

Customized Reports

Exclusive market information

User segmentations

Available for all Hotmart users

Simple and quick to set, without needing any help from a specialist.

Register at Hotmart
Frequently Asked Questions

Frequently Asked Questions

  • Where can I add Hotmart's Tracking Code?

    The tracking Code must be pasted before the closing of the tag </head> on all pages you wish to track.

  • Do I need to install it on all my Pages?

    The more pages using the Tracking Code, the more date you have to compare your campaigns and pages. It's recommended you install on all properties you have.

  • How long does it take for data to show up?

    30 minutes after you install it, data start being treated on Hotmart Analytics and graphics are created for you to consult.